Firstleaf Review

Our take on Firstleaf, the monthly wine club.

Last Updated: November 2022

Firstleaf

Our Summary

The Firstleaf wine club is all centered around two greats: great value and great taste. The Firstleaf team works directly with vintners from around the world to bring its members delicious, small-batch wines that undercut the retail price tag.

New members start their wine club journey by taking a short tasting quiz. Once Firstleaf understands a user’s preferences, they design a shipment of six bottles that are sent directly to your door. Members can take their tastebuds into their own hands and choose their six wines themselves, or even speak to Firstleaf’s Wine Concierge team for professional tasting tips.

The Firstleaf wine club is all centered around two greats: great value and great taste. The Firstleaf team works directly with vintners from around the world to bring its members delicious, small-batch wines that undercut the retail price tag.

New members start their wine club journey by taking a short tasting quiz. Once Firstleaf understands a user’s preferences, they design a shipment of six bottles that are sent directly to your door. Members can take their tastebuds into their own hands and choose their six wines themselves, or even speak to Firstleaf’s Wine Concierge team for professional tasting tips.

View Plan

What Makes Firstleaf Unique?

The Firstleaf wine club excels in its customizability and its value to its members. Let’s break these categories down a bit further:

  • Customizability:
  • Oh, the places your palate will go. From the start, Firstleaf digs into your first tailored wine box. New users start by taking a short quiz, created by winemakers and designed to draw out your deepest grape-flavored hopes and dreams. Once complete, your answers to everyday questions (“Do you prefer to follow up dinner with cake or coffee?”) are transmitted into your first shipment of six unique wines.
  • Even More Customizability:
  • The customizability goes even a bit further. After receiving your first shipment, Firstleaf asks you to rate how much you liked the wines you were sent. After reporting your opinions on just three of these wines, future Firstleaf taste predictions have a 98% accuracy rate. If you somehow end up with a bottle you don’t care for, don’t sweat it: Firstleaf gives its members wine credits for bottles that go unloved.

  • Value:
  • It’s amazing how little you have to pay for wine when you’re able to pay for just the wine. Like, about $13 a bottle. No middlemen, no million-dollar marketing budget from a third-party retailer: your money goes to the winemakers for their product, the way it should be. Thanks to this process, members save up to 60% of the retail price on top-rated wines, and get free shipping to boot.

Price per Bottle

Firstleaf wines average $13 a bottle with free shipping. Shipments come with six bottles that can be chosen for you or picked individually.

Wine Selection Process

First-time members start by taking an online wine taste test. The Firstleaf team uses this data to build a custom first shipment for each member, which is sent to their home in a week or so.

Firstleaf asks members to rate how much they like their new ones, especially if the user has just received their first box. After a member rates just three of these wines, future Firstleaf taste predictions have a 98% accuracy rate. From here, users can continue to rate wines, receive catered shipments they love, and repeat the process as frequently as they like.



Wanting to boldly select your own vintages? The Firstleaf team can help with that. Every Firstleaf box comes packed with a newsletter, written to educate members on the finer points of winemaking, tasting, and pairing. In addition, Firstleaf members have full access to the Wine Concierge team, a fully dedicated team of wine pros ready to nerd out over all things grape.

Opening the Box

You might first notice that your Firstleaf box is a bit heavy—well, it should be! There are six bottles of wine in that thing, six!

After opening the top of the box, you’ll find a short member letter, plus a hard copy of the Firstleaf newsletter. The newsletter contains all kinds of helpful bits of information about your selections, so don’t forget to give it a read.

Below the letters, you’ll find the first three wines. After removing these three, you’ll find three more below a molded insert. Now your wines are out and you’re ready to sip.

Final Thoughts

Firstleaf is the right wine club for anyone who prefers to align taste and value. When you pay for a Firstleaf wine box, you’re mostly paying the winemaker, meaning your quality rises while the cost to you drops. In addition to the low prices and free shipping, Firstleaf offers multiple opportunities for customizability. Members take taste tests, refine their selections, filter wines for the next shipment, and can chat with the Wine Concierge team for pro advice.

If you want to pay a little to get big, bold flavor, give Firstleaf a try.