Our take on Firstleaf, the monthly wine club.
Last Updated: September 2023
The Firstleaf wine club is all centered around two greats: great value and great taste. The Firstleaf team works directly with vintners from around the world to bring its members delicious, small-batch wines that undercut the retail price tag.
New members start their wine club journey by taking a short tasting quiz. Once Firstleaf understands a user’s preferences, they design a shipment of six bottles that are sent directly to your door. Members can take their tastebuds into their own hands and choose their six wines themselves, or even speak to Firstleaf’s Wine Concierge team for professional tasting tips.
The Firstleaf wine club is all centered around two greats: great value and great taste. The Firstleaf team works directly with vintners from around the world to bring its members delicious, small-batch wines that undercut the retail price tag.
New members start their wine club journey by taking a short tasting quiz. Once Firstleaf understands a user’s preferences, they design a shipment of six bottles that are sent directly to your door. Members can take their tastebuds into their own hands and choose their six wines themselves, or even speak to Firstleaf’s Wine Concierge team for professional tasting tips.
View PlanThe Firstleaf wine club excels in its customizability and its value to its members. Let’s break these categories down a bit further:
Firstleaf wines average $13 a bottle with free shipping. Shipments come with six bottles that can be chosen for you or picked individually.
First-time members start by taking an online wine taste test. The Firstleaf team uses this data to build a custom first shipment for each member, which is sent to their home in a week or so.
Firstleaf asks members to rate how much they like their new ones, especially if the user has just received their first box. After a member rates just three of these wines, future Firstleaf taste predictions have a 98% accuracy rate. From here, users can continue to rate wines, receive catered shipments they love, and repeat the process as frequently as they like.
Wanting to boldly select your own vintages? The Firstleaf team can help with that. Every Firstleaf box comes packed with a newsletter, written to educate members on the finer points of winemaking, tasting, and pairing. In addition, Firstleaf members have full access to the Wine Concierge team, a fully dedicated team of wine pros ready to nerd out over all things grape.
You might first notice that your Firstleaf box is a bit heavy—well, it should be! There are six bottles of wine in that thing, six!
After opening the top of the box, you’ll find a short member letter, plus a hard copy of the Firstleaf newsletter. The newsletter contains all kinds of helpful bits of information about your selections, so don’t forget to give it a read.
Below the letters, you’ll find the first three wines. After removing these three, you’ll find three more below a molded insert. Now your wines are out and you’re ready to sip.
Firstleaf is the right wine club for anyone who prefers to align taste and value. When you pay for a Firstleaf wine box, you’re mostly paying the winemaker, meaning your quality rises while the cost to you drops. In addition to the low prices and free shipping, Firstleaf offers multiple opportunities for customizability. Members take taste tests, refine their selections, filter wines for the next shipment, and can chat with the Wine Concierge team for pro advice.
If you want to pay a little to get big, bold flavor, give Firstleaf a try.