Firstleaf Review

Discover the Firstleaf difference—a custom wine club that delivers value and flavor. Firstleaf isn’t your average wine club. It’s a personalized journey for wine lovers who crave exceptional taste without breaking the bank.

With a focus on customization and value, Firstleaf puts you in control of your wine experience, all while saving up to 60% off retail prices. Whether you’re a budding enthusiast or a seasoned connoisseur, Firstleaf ensures every bottle is tailored to your unique preferences. Let’s dive into what makes this wine club truly stand out.

Firstleaf benefits

The Firstleaf wine club excels in its customizability and its value to its members. Let’s break these categories down a bit further:

• Customizability
  Oh, the places your palate will go. From the start, Firstleaf digs into your first tailored wine box. New users start by taking a short quiz, created by winemakers and designed to draw out your deepest grape-flavored hopes and dreams. Once complete, your answers to everyday questions (“Do you prefer to follow up dinner with cake or coffee?”) are transmitted into your first shipment of six unique wines.


• Even more customizability
  The customizability goes even further. After receiving your first shipment, Firstleaf asks you to rate how much you liked the wines you were sent. After reporting your opinions on just three of these wines, future Firstleaf taste predictions have a 98% accuracy rate. If you somehow end up with a bottle you don’t care for, don’t sweat it: Firstleaf gives its members wine credits for bottles that go unloved.


• Value
  It’s amazing how little you have to pay for wine when you’re able to pay for just the wine. Like, about $13 a bottle. No middlemen, no million-dollar marketing budget from a third-party retailer: your money goes to the winemakers for their product, the way it should be. Thanks to this process, members save up to 60% of the retail price on top-rated wines, and get free shipping to boot.

Price per bottle

Firstleaf wines average $13 a bottle with free shipping. Shipments come with six bottles that can be chosen for you or picked individually.

Wine selection process

First-time members start by taking an online wine taste test. The Firstleaf team uses this data to build a custom first shipment for each member, which is sent to their home in a week or so.

Firstleaf asks members to rate how much they like their new ones, especially if the user has just received their first box. After a member rates just three of these wines, future Firstleaf taste predictions have a 98% accuracy rate. From here, users can continue to rate wines, receive catered shipments they love, and repeat the process as frequently as they like.

Wanting to boldly select your own vintages? The Firstleaf team can help with that. Every Firstleaf box comes packed with a newsletter, written to educate members on the finer points of winemaking, tasting, and pairing. In addition, Firstleaf members have full access to the Wine Concierge team, a fully dedicated team of wine pros ready to nerd out over all things grape.

Opening the box

Your first shipment should arrive with the designated amount of bottles you orderd. Most members begin with six.

After opening the top of the box, you’ll find a short member letter, plus a hard copy of the Firstleaf newsletter. The newsletter contains all kinds of helpful bits of information about your selections, so don’t forget to give it a read.

Below the letters, you’ll find the first three wines. After removing these three, you’ll find three more below a molded insert. Now your wines are out and you’re ready to sip.

Final thoughts

Firstleaf is the right wine club for anyone who prefers to align taste and value. When you pay for a Firstleaf wine box, you’re mostly paying the winemaker, meaning your quality rises while the cost to you drops.

In addition to the low prices and free shipping, Firstleaf offers multiple opportunities for customizability. Members take taste tests, refine their selections, filter wines for the next shipment, and can chat with the Wine Concierge team for pro advice. If you want to pay a little to get big, bold flavor, give Firstleaf a try.