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Winc Review

Our review of Winc, the wine club delivery service

Last Updated: April 2024

Winc logo

Our Summary

Some wine resellers will gloat that they save consumers money by cutting out the middleman. That may be impressive, but Winc takes it up a notch by owning the entire process. That’s right: from growing to pressing, consumer research to bottling, Winc knows the ins and outs of the wine-lovers world.

Winc takes a consumer-led approach to winemaking. By taking real data from real customers, Winc vintners test, press, and bottle the wines that consumers want the most. When customers sign up for the “Winc Shares” wine club, they receive 4 unique Winc wines each month, all paired to their one-of-a-kind tastes.

Some wine resellers will gloat that they save consumers money by cutting out the middleman. That may be impressive, but Winc takes it up a notch by owning the entire process. That’s right: from growing to pressing, consumer research to bottling, Winc knows the ins and outs of the wine-lovers world.

Winc takes a consumer-led approach to winemaking. By taking real data from real customers, Winc vintners test, press, and bottle the wines that consumers want the most. When customers sign up for the “Winc Shares” wine club, they receive 4 unique Winc wines each month, all paired to their one-of-a-kind tastes.

View Plan

What Makes Winc Unique?

Winc wines are uniquely their own because, from start to finish, the Winc team owns the entire vinting process. Members of the “Winc Shares” wine club get exclusive access to Winc-owned brands you may already love. Winc brands include:

    • Summer Water
    • Folly of the Beast
    • The Wonderful Wine Co.
    • Cherries & Rainbows
    • Lost Poet



Winc wines are created with minimal intervention techniques, meaning that every Winc vineyard functions cleanly and responsibly. Winc has a 55% total low sulfur production rate and hopes to create over 300,000 organically-farmed wine cases by 2022.

New members of the Winc Shares wine club start by taking a 1-minute taste test. Winc uses this quick quiz to get a snapshot of your palate, which is sent over to wine curators who build your first shipment of personalized bottles. Big fan of black coffee? You may see some dryer reds in your shipment. Is your favorite way to sip away a summer day with a cup of iced sweet tea in hand? Say hello to a few sweeter white wines sneaking into your monthly shipment.

Members can do more than just sit and wait for their wine: Winc hosts an entire online marketplace where users can buy bottles of chardonnay, pinot noir, sparkling wines, and more.

Price per Bottle

A shipment contains four bottles of wine, priced at about $13 per bottle.

Wine Selection Process

Winc’s expert team of winemakers and data analysts work hard to ensure every shipment of wine tastes just right once it’s in your favorite glass. Read below to see how they do it:

  • New users start by taking a 1-minute taste test via their smartphone, tablet, or computer. Winc uses your answers to build your first unique shipment: four wines designed to please your palate.
  • After the first shipment, members are encouraged to rate the wines that came in their box. Winc uses this information to better tailor your tastes, so each new shipment gets better and better.

Opening the Box

Your box has arrived, congratulations! What are you waiting for? Let’s get that thing opened!




Winc boxes are made with a handle insert for easy transportation. You don’t have to worry about the handle ripping out of the cardboard, Winc boxes are made with rough-and-tumble corrugated cardboard for safe loading and unloading.

Once the lid is off, you’ll find a helpful flipbook sitting below. This flipbook details your wine selections. Be sure to check it out: you may learn a thing or two about the wines you’ll be enjoying so soon.

Lastly, after taking off the protective and recyclable insert, members will find their wines for the month. Simply find a bottle opener, a clean glass, and enjoy your wine (but maybe not all four at once).

Final Thoughts

The Winc Share wine club is a great way for wine lovers to receive four delicious wines each month, without the hassle of having to carefully research their selections or drive to the liquor store. All Winc wines are made in-house and shipment selections are catered to each user’s unique tastes. On top of this, Winc wines are committed to vinting with minimal intervention techniques, so you can feel better about every sip.

If you’re looking for top-of-the-line wine offered at straight-from-the-vineyard prices, look no further than Winc.